Heuss Design is a graphic design agency based in Michigan.
And providing an easy, thoughtful process for even the most complex projects is kind of our thing. We love working on brand identities, website design, packaging (+ more) with good people who don’t take themselves too seriously.
WE BELIEVE
less is more.
At Heuss, we recognize the structures at play that cause women and people of color to start in different places and with varying resources, so we foster an environment in every interaction that is brave and supportive. This approach to business (and life) means our work is always strategic, transparent and people-focused.
We embrace starting where you are and with what you have. Maybe you created your logo in Canva? So thrilled for you! Had a friend sketch something for you that you loved but maybe it's holding you back a few years into business? Been there. These are all important steps that should be free of shame.
our lovely clients
"Doing business in a thoughtful and productive way just became chock full of new and nuanced challenges. It requires mindful planning and vigilant organization. Our experience with Heuss Design brought all of these things together and helped us transition through the most difficult thing I've ever seen in retail. The personal attention, swift follow through and tireless optimism met our goals but feeling helped and heard make us a loyal client."
— DANN BOYLES, CO-OWNER, REBEL
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"Her design was a bit of a future-casting for my business and it was definitely the sign of an empathetic and rooted collaboration. The redesign of my website further alchemized my vision and work, and then lit up other potential clients and lead to filling up my near-term lead generation meetings, signing 1 new client, and resigning a previous client. It also led to expansive meetings with potential new collaborators - who knows where they go but they felt so promising and aligning - and many of them said, they loved the spirit of my website.
Working with Heuss Design on my website design was the best possible decision for my business but/and also for me because it unlocked a new realm of creativity for me. My life and my business is far more joyful when I get to collaborate with Chelsea, and I hope to continuing collaborating for years to come."
— MAGGIE BATTISTA, OWNER
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"As I stepped into a new role, leading the Chaco marketing team, I wanted to put together a manifesto of our team values and vision for how we move forward in an inspired way. Creating something tangible the team would feel really excited to receive and refer back to. Chelsea immediately got to work pulling together a thoughtful, talented, diverse cast of contributors who worked together to wrap the team’s shared values into a tidy, tangible package that’s cute AF. Chelsea managed the project, contributors, and budget with precision. I am so grateful for the work and talent of her powerhouse team."
— JAMIE KIRBY, DIRECTOR OF MARKETING, CHACO
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"Our brand redesign and website has been a labor of love and one that would have been impossible without Heuss Design. You took what was living in our heads and translated it into something more than I could have ever imagined. I am
so grateful to have your team, your passion, and your insane talent on this project."
— ESTHER KOUKOIS, OWNER
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"Heuss Design was amazing to work with because their process was transparent and their timelines were clear. In addition to a seamless process, it truly felt like we were cared for. They gave us options to choose from, and listened when we gave feedback. The brand guide and website they designed with us helps to convey the story of our business and connect with the right audience. I'm a little sad that we're done with the process, but am so grateful to have a user friendly and informative site that connects us with the right audiences."
— JESS JACKSON, CO-OWNER
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OUR STORY
When you feel ready, we are the next step for growing, scrappy businesses prepared to invest in a strategic brand that yield results.
Maybe your goals are converting increased website visitors into sales, driving traffic to your brick and mortar through aligned branding, or turning fans into customers through social media? We'll be in your corner each step of the way.
If you're looking for an expert to help you with any of the following, we’re so in!
+ Strategic Brands
+ Modern Websites
+ Digital + Print Design
+ Social Media Strategy + Management
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OUR STORY
I spent my childhood within the rows of my father’s apple farm, trailing behind his weathered work boots as he tended to his harvest. Watching him work, I came to understand how things grow. I learned the tenacity, dedication, and care required to cultivate something resilient, lasting, and beautiful.
After my father passed unexpectedly, I looked at the ten years I'd spent in the corporate world, and thought, "This really can't be it, right?"
I founded Heuss (my father's middle name – pronounced like rice btw) to strategically support marginalized people, to help young people advocate for themselves, and to give back to my community in a meaningful way — one I know my dad would be proud of.
CHELSEA WARNE
FOUNDING CREATIVE DIRECTOR
she/her
Austin is the absolute best — there, we said it. He’s worked in marketing and communications for Herman Miller, Feyen Zylstra and Rockford Construction and brings his tireless optimism, detailed organization and marketing expertise that makes our projects function at the next level.
austin mcneal
senior project manager
HE/HIM
We work with so many talented creatives, meet them here and hire them for your projects, too.
Elbert Foster, brand expert, illustrator, lifestyle and brand photography
Lydia VanHoven-Cook, hand lettering + copywriting
Kristin Zuller, illustration
Kat Neis, copywriting
Darline Rodriguez, digital marketing + photography
Carbon Stories, all things video
Kim Nguyen, illustration
Kelly Schmidt, copywriting
Natalie Topalian, copywriting
Kelli Adams, Showit, Wordpress, Squarespace, Shopify development
Fei Song-Diaz, Shopify development
Jackie Bryan, copywriting
“I get so excited for new inquiries because I get to show off the beautiful work Chelsea has done for me, the client gets excited too and usually brings it up during our consultation.”
What else would you like to know?
Transparency is our jam and we’re big believers in setting boundaries and expectations. If you’re a good person looking to work with good people, get in touch! Feel free to send a message or schedule a call if you’re ready to chat more in depth.
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schedule a call
view pricing guide
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PRICING GUIDE
We love building out custom proposals so you get everything you need and nothing you don’t. In the interest of transparency, we’ve outlined our most common services and their associated investment and timelines.
STRATEGIC BRANDS
These range from $1,000 - $4,500 and are completed in 2-6 weeks based on assets involved.
MODERN WEBSITES
We design in Showit, Squarespace and Shopify. There are many factors that determine pricing, but they typically range from $4,000 - $15,000 and are completed in 8-15 weeks.
DIGITAL + PRINT DESIGN
Pricing guides, brochures, catalogs, packaging oh my. We love this type of work and price it by project.
SOCIAL MEDIA STRATEGY + MANAGEMENT
Let us take the weight of social media strategy + management off your shoulders. Our packages begin at $1,500 a month and increase based on number of networks and audience.
DAY RATE
Get us in your pocket for an entire eight hours for $1,500. Ahead of time, we’ll determine the best strategy and define your needs. Use this time to create social media templates, refine your website, work on brand strategy + more.
Setup a call to chat more specifics!
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ANTI-RACISM
At Heuss Design, we see social responsibility not as a risk, but rather a reward. It is by celebrating the limitless potential of a more diversified and equitable workforce that we create space for everyone regardless of gender, race, ethnicity, sexual orientation, disability, religion or age.
We stand firmly with the Black Lives Matter movement and take action by donating to organizations, signing petitions, educating ourselves, elevating the voices of BIPOC people and planning for future anti-racist practices.
HERE'S how we approach meaninful activism:
Working with BIPOC educators and coaches for help with mindset work, affirmative action plans and social media strategy.
Making all design services complimentary for BIPOC as our commitment to interpersonal reparations. Due to overwhelming support, we have moved this to an application basis open twice a year, in January + August.
Hiring BIPOC developers, contractors and virtual assistants as well as partnering with BIPOC creatives at least 50% of the time.
Removing barriers for contractors working with us to ensure a culture of flexibility and true open-door policies.
Connecting with BIPOC clients for referrals for at least 50% of future business.
Understanding that there is no checklist when it comes to anti-racism work, and instead that it is made up of hundreds of thoughts and actions day in and day out.
HERE'S HOW WE DID IN 2020:
