When Jacqui and I met initially, I was immediately drawn to her kind spirit and profound love for what she does — event planning for couples and everyone in between.
She expressed a desire for her brand to be elegant, timeless and attract higher budget clients but wanted to retain elements that deeply resonated with her.
After spending our time nailing down who her ideal clients are and what they respond to most, we summarized this strategy and collected visual inspiration before moving onto design.
From the start, the brand feels elevated and full of rich textures like linen, velvet and pampas grass. When it came to renaming her business, we helped her select a name with value to her and also worked to incorporate a butterfly into the brand as a special element that paid tribute to Jacqui's late sister.
Jacqui's new brand for her company is attracting her ideal clients and its timeless elegance has set her up to receive value from her investment for years to come.
"When I decided I wanted to rebrand my company, I had a million ideas running through my head and was overwhelmed with decisions I needed to make. The first meeting with Chelsea was so easy going and it felt like we had met before. She took all of my gibberish ideas I was throwing at her and put it into a concise mood board that helped me see my vision. I've loved everything she has created for me and I'm excited for my new website to be launched! She has done a beautiful job and made my company's brand so modern, but classic at the same time. Definitely would recommend!"